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Our Methodology for Measuring and Improving Your Brand Intelligence

Global Brand Tracker is built on large-scale AI response analysis, statistical modeling, and source auditing. Our goal is simple: produce insights that stand up in the boardroom and that you can turn into tangible solutions.

Step 1 : Foundation
Define what matters

Each analysis begins by defining a precise business scope:

  • Brands and competitors
  • Strategic dimensions (price, quality, service, etc.)
  • Lines of business and weighting
  • Countries and languages
  • Selected AI models and chatbots
Step 2 : Tagline
AI Response Capture

We simulate user prompts across:

  • Categorie
  • Markets
  • Languages
  • Chatbots
Responses are collected, structured, and stored to create a robust dataset representing how AI answers real consumer questions.
Step 3 : Analysis
Turning answers into insight

From this dataset, we calculate:

  • LLM Awareness
  • LLM Positive Awareness
  • Brand rankings per chatbot
  • Performance by strategic dimension
This transforms AI behavior into measurable brand signals.
Step 4 : Undertsand AI's sources
Source & Website Intelligence

We identify:

  • Which websites AI uses as reference points
  • How AI agents crawl and interpret your site
  • Technical accessibility for AI systems
  • GEO readiness and optimization gaps
This explains why AI says what it says.
Step 5 - Action plans
From insight to action plan
Insights are translated into prioritized recommendations — focused on content, structure, and accessibility — to improve how AI understands and represents your brand over time.

See it in action

Walk through the methodology with our team and see how it applies to your brand.

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